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Hoang Hau Dragon Fruit: Enhancing Vietnamese dragon fruit brand
Date Submitted: 13/04/2020 2642 view
Founded in 2003 with a precursor of a 3ha farm growing dragon fruits and a number of short-term fruit and vegetable crops, till now, Hoang Hau Dragon Fruit Co., Ltd. has become the leading enterprise in growing dragon fruit export. dragon fruit in Binh Thuan and is the largest dragon fruit growing enterprise in Vietnam.

Hoang Hau is known as the pioneer enterprise in introducing Vietnamese dragon fruits to the world. With two dragon fruit farms covering an area of ​​over 400 hectares, the Company has taken the initiative in fully sourcing raw dragon fruit material. The farms are well invested with a modern system of processing - packaging, storage facilities. In particular, the system of packing houses and Hoang Long Dragon Farms are annually certified with the "GLOBALG.A.P" Standard of Good Agricultural Practices. As a result, "Dragon Fruit Hoang Hau" has always been a reliable and popular brand in the markets of Europe, Asia, China, etc. with annual export sales reaching millions of USD. Not to mention, the Company has now built a sustainable supply chain in strict and difficult markets such as Europe, the United States, Canada, ... and constantly expanding exports to new markets such as Japan. , Korea, India ...

 

Notably, in 2013, Hoang Hau decided to buy the copyright of the purple and purple dragon fruit variety LD5 of the Southern Fruit Research Institute, marking a new step in the Company's development history in particular and industry. Vietnam vegetables and fruits in general. With the advantage of chewy, crunchy, drained meat, high pest resistance, longer preservation, ... LD5 purple flesh dragon fruit is considered a strategic product in Hoang Hau's market development plan. The implementation project will create a new material area of ​​long-term sustainable value, promising to open a new potential future for the dragon fruit market in Vietnam. The new protected LD5 variety with the advantage of monopoly production and trading will be highly competitive and limit some of the difficulties facing the dragon fruit industry today.
 
In recent times, the Company has exported LD5 dragon fruits to several European countries (Germany, the Netherlands) and India. Through market access shows that consumers in the above countries have positive reviews for LD5 and the Company has been constantly receiving many orders, but there is not enough stock to supply due to the area. Planting is still limited. This is considered a good move to contribute to promoting the process of building a new production model of the Company. Outside Europe, China and India are also identified by the Company as a large consumer market due to very high demand.
 
In the coming time, the Company will promote the propagation and transfer of LD5 seed on a large scale with the goal of contributing to product diversification in the market. At the same time, building the chain of linkages and implementing the seed transfer plan according to the needs and orientations set by the company. Accordingly, the goods produced do not stop at beautiful, clean and safe standards, but farmers also control the sale of goods by associating with the Company, dividing production areas. and take turns selling as planned by the Company. Since then, dragon fruit output will be adjusted by the Company according to market demand, product value is always maintained at a high level and avoiding the risk of market control by Chinese traders as at present. In addition, the company also enhances the application of high technology based on existing experience to build a modern farm system according to GLOBALG.AP standards to ensure production and strictly control the quality of goods. Output to supply to fastidious markets such as Europe, the United States, Japan ...
 
With these achievements, Hoang Hau Dragon Fruit Co., Ltd. along with the trademark "Dragon Dragon Hoang Hau" has been honored at the National awards such as Red Star Award, Vietnam Golden Star ... and many successive year of the prestigious Exporting Enterprise. On the other hand, being a big enterprise in the field of agriculture in Vietnam, with the criteria of sustainable agricultural production, Hoang Hau always cares about social security, environmental protection, as well as job creation. for many local workers.
 
NGUYEN VIET HUNG
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