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Keeping brand of Binh Thuan dragon fruit
Date Submitted: 13/04/2020 7795 view
Dragon fruit - a specialty fruit of Binh Thuan now gradually affirms its position in the market, especially in Europe and the US.
Our country has some localities growing dragon fruit, but the most concentrated one is Binh Thuan. Currently, the area of ​​dragon fruits in Binh Thuan has increased to nearly 10 thousand hectares, of which about nine thousand hectares for fruit and this year's output is estimated at 180 thousand tons. Binh Thuan dragon fruit has been granted the registration of appellation of origin by the National Office of Intellectual Property (Ministry of Science and Technology). For a long time, most of Binh Thuan dragon fruits have been exported to countries and territories in Asia; Some European countries, such as the Netherlands, Germany and Canada. In the first seven months of 2008, the province exported nearly 15 thousand tons of fruits.
 
Binh Thuan is preparing to export dragon fruit to the US market. After many visits to Binh Thuan, the US side has basically accepted the technical process of producing safe dragon fruits according to Vietnam standards (VietGAP) or European standards (EurepGAP). They require packers of dragon fruits to ensure absolute safety and hygiene, and to ensure hygiene standards from harvesting to transporting products.
 
In early September, representatives of the Plant Quarantine Department (US Department of Agriculture) and the Import Quarantine Center (Ministry of Agriculture and Rural Development of Vietnam) awarded certificates of packing house standards. fruit into the US market for dragon fruit cooperatives according to EurepGAP Ham Minh and Hoang Hau dragon fruit limited company. These are two pioneers in Binh Thuan who are preparing to export dragon fruit to the US market. It is expected that in October, Hoang Hau dragon fruit limited company will bring the first shipment to the US.
 
 
This is a large and "fastidious" market, so when the dragon fruit comes in, there will be more places to consume in large quantities, in the long run, and affirm more firmly the brand and class of the dragon. Long Binh Thuan, Vietnam on the world market.
 
Any product, asserting brand, class is a long, difficult process but to maintain is more difficult. Binh Thuan dragon fruits and wider are some Vietnamese fruits, not an exception. Therefore, to prepare very carefully, cautiously every step, step by step, it is better to slowly but surely, to properly, poise when going to "big sea".
 
Goods exported to the US market must ensure stable and long-term quality. For dragon fruit, too, must have a clear origin from the gardens that have been certified to produce safely, firstly according to EurepGAP standards, absolutely do not collect unqualified goods. Binh Thuan must make a very detailed and detailed planning for the development of safe dragon fruit regions, from which, invest more in infrastructure for concentrated production areas. Further strengthening the training and transfer of techniques for growing dragon fruits in a safe manner; expand dragon fruit production area according to VietGAP standards, at the same time organize the good management, disease surveillance and control the use of plant protection drugs on dragon fruit. Export businesses need to expand their cooperation with many parties, many sides, many partners, especially with gardeners, on the basis of long-term mutual benefits. Of course, it is impossible to ignore propaganda, promotion, trade promotion ...
 
For a long time, more than 20 thousand farmer households planted dragon fruit, more than 200 establishments purchasing, consuming and exporting dragon fruits in Binh Thuan and thousands of other laborers have "lived well" thanks to dragon fruits. become a millionaire, a billionaire. Surely they know what to do to keep the Binh Thuan dragon fruit brand.
 
DUONG HONG LAM
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