Simply because he loves a red DD!
Mr. Tran Ngoc Hiep - Director of Thanh Long Hoang Hau Company Limited.
In love with ...
Mr. Hiep's turn originated when he saw the red DD. He said: "Just seeing is addicted." In the years 1987-1989, the red DD and the words of a elder in Long Khanh "just 150 kilograms of cashew nuts can buy it, easy" referring to his thinking when he was still a State official. . Mr. Hiep intends to leave civil servants as ... farmers.
He said, he sold the Honda 67 car with only 8.5 gold, ironed 5 mounds and dug the well. He switched to bank loans. The first loan is 1 million VND. At that time, he also knew that he had to do project and plan to borrow capital. The first amount of money he poured into planting cashew with the belief that he would "marry" immediately "red" DD. Unfortunately, a year later, the devaluation, Mr. Hiep also empty-handed.
Prepare for a good harvest.
Undeterred, he continued to "pitch another glue". He borrowed "hot" from outside to pay the old debt bank; then borrowed a new loan to continue investing. This time, it's not planting cashew but growing dragon fruit.
"It is said that bringing dragon fruit to Saigon sells 200 dong / fruit, half a kilogram of rice, why can't be ham, so I switched from cashew to dragon fruit", Mr. Hiep was full of hope.
By the 90s, the country began to do renovation, the State encouraged people to do business, so Mr. Hiep had more motivation to write applications and ask for reclaiming land to plant dragon fruit. He was signed by the local government for 2 hectares of land. In 1993, Mr. Hiep officially quit his civil servant job and became a real farmer.
Growing dragon fruits is not a difficult job, because from an early age Mr. Hiep saw his father plant a few trees in front of the house. In his mind then calculated to plant before 150 dragon fruit. Unexpectedly, the young people in the region kept on "cramming" a few more wooden trucks. So from 150 cylinders, suddenly he must accept to make up to 500 pillars of dragon.
"In luck there is luck." Thanks to "being forced", Mr. Hiep made 500 dragon fruit stems - considered to be the largest in the region at that time. He taught himself how to take care of, fertilize, and irrigate properly, so the dragon fruit garden quickly has the first sweet fruit of the season. The dragon fruit, he was both the time. In the 90s, Taiwan and South Korea began to buy fruits from Vietnam for export. Mr. Hiep was deeply hit, continuously harvesting dragon fruits for sale to foreign countries.
Harvesting purple dragon fruit.
Flexible and alert, he continued using the money to sell dragon fruits to buy back the surrounding land, expanding the planted area. The surrounding people also followed the movement, jumping out to be an export dragon fruit. Not afraid to compete, Mr. Hiep even bought dragon fruits from nearby growers to export to a sufficient number of customers.
Only one season selling dragon fruit, Mr. Hiep was able to bring red DD to home. However, after this car was almost no longer seen, Mr. Hiep quietly went to the other "em". He still enthusiastically bought the 67, regarded as "treasures" to recall a difficult time. This car, Mr. Hiep said, is very precious and still kept at home till now.
Crown king, procession for Hoang Hau ...
Thanks to dragon fruits, Mr. Hiep quickly enriched and expanded the area, becoming a "king" of dragon fruits. From the initial 2 hectares, up to now, he has over 600 hectares of dragon fruit growing and harvesting regularly.
Dragon fruit concert
The special thing about Mr. Hiep is that he thinks very fast and drastically. For many years exporting dragon fruits, he wondered: why do we have to export under other people's names? So he thought that there must be a separate brand for dragon fruits and his company. In 2004, Mr. Hiep officially registered and named Hoang Hau Dragon Co., Ltd.
It seems the name corresponds to "fate". "Hoang Hau" is easy to listen and remember, but also speaks up the reputation and quality of the company. The prestige of the years of wholesale dragon fruit with many partners of Korea, Taiwan, Singapore ... more and more firmly, his Hoang Hau dragon fruit has been ordered by Canada and Europe, mainly for export. less domestic sales.
In 2013, Mr. Hiep had another turning point with dragon fruit Hoang Hau. Previously, he only planted white dragon fruit, now he "takes" the Queen of purple roses. The fate of purple dragon fruit seems to be the "destiny" for Hiep because the purple purple dragon fruit is a hybrid between white dragon and red dragon fruit, made by Vietnamese scientists and New. Zealand funded research.
According to Prof. Dr. Nguyen Minh Chau (former Director of the Southern Fruit Institute), LD5 purple-red dragon fruit has tough, crunchy, drained flesh, different from red flesh dragon fruit with more water. This type of purple rose has a high yield, good quality, few insects, diseases and especially beautiful colors.
Mr. Hiep recalled, in the auction like this purple and pink dragon fruit LD5, almost all enterprises in the province shook their heads. No one has the habit of buying copyrighted seed (VND 2 billion, 2013).
Bringing the Queen to the "palace".
“Seeing domestic and international scientists working hard, seeing Mr. Chau almost shed tears of begging the businesses to buy using this new variety, I naturally felt sorry. For a fleeting moment, I decided that Hoang Hau Company would buy, ”Mr. Hiep recalled.
Thanks to "this historic moment", Hoang Hau has a unique position in the market. Hoang Hau Company is the only enterprise permitted to grow and trade purple and pink dragon fruit varieties in Vietnam and internationally.
Looking back a few years, Mr. Hiep said that it was incredible because of this dragon fruit, he sold very well in foreign markets. The dragon fruit has a very beautiful purple-pink color, delicious and cool meat, which makes European, American and Asian customers love it and it is even higher than the price of white dragon fruit before. The fate of the business owner who is calculating, assertive and pioneering has helped Hoang Hau's position become firmer than ever. Whenever there is an export order, Mr. Hiep can respond promptly.
At the end of 2019, to visit his dragon fruit farm in Binh Thuan, when the sun leisurely sprinkles on the dragon fruit garden in the late afternoon, then the green dragon fruit garden suddenly blinks with golden lights, both The dragon hill is as beautiful as someone just dressed in a prom dress.
Light bulb stimulates dragon fruit to go out of season.
Light the lamp to encourage dragon fruit to bloom in off-season
At that moment, in this dragon garden, if someone raised his voice: The stars in the sky were high, making the crown shine / Opening the coronation of the universe, the Empress returned to noble / Beautiful smile. King agrees (Love Castle - Tran Thien Thanh) ... then surely no one will object because it is too suitable for Queen of the dragon.
Source: According to the internet